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What Do We Learn from Our Networks?

https://insights.som.yale.edu/insights/what-do-we-learn-from-networks

insights.som.yale.edu

What Do We Learn from Our Networks?
In his lab at Yale, Nicholas A. Christakis investigates the biological origins of our social networks, the web of relationships that we form with family, friends, co-workers, and others. He talked to Yale Insights about how ideas and behaviors spread through networks, and how leaders can shape networks to make their organizations happier and more effective.

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Social networks have a strong effect on our ideas

You may think it was your idea to keep your desk neat or speak up in a meeting, but your behavior was likely influenced by those in your network.

Once we understand social network...

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A network is more than just a group of individuals

A network is more than just a group of individuals

In addition, a network has ties between people.

The connections between individuals are what changes a group to a network.

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We naturally copy others

Your experiences in the world is not only a product of your own desires, actions, and thoughts, but also a product of the desires, actions, and thoughts of people around you.

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How people connect makes a difference

Studies have shown that you can take a group of people and connect them one way, and they'll be happy, cooperative, and innovative. You can take the same people and join them another way, w...

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Identifying influential people

To identify influential people, you need to define the kinds of interactions you're interested in.

For example, you might ask people about many different sorts of t...

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Online and offline networks

There are four ways in which online networks differ from offline networks.

  • Scale: It is possible to interact with a huge number of other individuals online.

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How inequality affects networks

People generally don't think inequality is good, but they may think it is unavoidable. Other people believe inequality can be quite corrosive and negatively affect the health of a commu...

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SIMILAR ARTICLES & IDEAS:

Homo Narrativus

Homo Narrativus

We, humans, seek stories.

We are essentially ‘story finders’ looking for meaning, narrative and shape in everything around us. We tend to not believe in improbable stories and tend to create story threads out of thin air, making them real and believable.

Bias Towards The Individual

Stories built around individuals provide relatability and a sense of being in the shoes of the people involved, living in the narrative.

Our tendency to give a ‘face’ and a story to a group or collection of people made us invent a dominant leader of the group, like the President, or the Team Captain, or the Monarch.

How Fame Alters Our Perceptions

  • The popularity or fame of an individual or a piece of art (like a painting, song or a movie) alters how we perceive it.
  • The characteristics and behaviour of the people among whom fame spreads matters more than the actual merit or quality.
  • A study showed that more people liked the songs that were topping the charts, copying the behaviour of other listeners, and if the same songs were arranged randomly, they were not chosen or liked that much.

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