Common Mistakes In Defining Metrics - Brian Balfour - Deepstash

Your metrics are a reflection of your strategy. They help answer, is the strategy working? Metrics without strategy is like looking at a bunch of random numbers.

You need to...

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Common Mistakes In Defining Metrics - Brian Balfour

brianbalfour.com

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Most people focus on "building a dashboard." But what is 10X more important is choosing which metrics are important and defining those metrics well. 

Defining is more complicated...

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Most metrics like a retention metric or revenue metric are output metrics. These are metrics you should should monitor.

Giving output metrics to teams as goals can be danger...

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This is the most common version of outputs vs inputs. Usage creates revenue, revenue does not create usage. As a result the most important metrics in terms of creating growth are not your revenue m...

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Lots of teams think retention and engagement are the same things. They are not:

  • Retention is binary. It answers the question, was this person active within my defined t...

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