10 Truths About Marketing After the Pandemic - Deepstash

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10 Truths About Marketing After the Pandemic

hbr.org

Old truth: Marketing begins with knowing your customer.

New truth: Marketing begins with knowing your customer segment.

That means truly understanding the situation on the ground, country by country, state by state, zip code by zip code. For some businesses, such as banks, restaurants, or retailers, it may even mean tailoring co...

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Old truth: You are competing with your competitors.

New truth: You are competing with the last best experience your customer had.

Think hyper-personalised experiences. Now that companies have their personal data, people want anticipatory, personalized experiences across the entire customer journey.

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Old truth: Customers hope you have what they want.

New truth: Customers expect you to have exactly what they want.

Consumers today expect that any experience will be frictionless, anticipatory, relevant, and connected. In other words, they are concerned only with getting what they want, when they want it. And they ...

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Old truth: Courting customers is just like dating.

New truth: Courting customers is just like online dating.

For a long time, marketing was largely about going to as many parties or bars as you could in the hope you would find that special someone. It was a world of spontaneity, serendipity, and a lot of face-to-face encoun...

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Old truth: Customers must sit at the heart of your marketing strategy.

New truth: Customers must sit at the heart of your customer journey.

We must remember that marketing is often just the beginning of a relationship with the customer. For example, we go through a journey of engaging them, converting them to a sale directly or indirectly, and...

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