If Self-Discipline Feels Difficult, Then You're Doing It Wrong

Chances are, at some point in your life, you’ve tried to change your behavior through sheer willpower. And chances are, you also failed miserably. Don’t feel bad! This is what happens most of the time. 

If we see someone who wakes up at 5 AM every day, eats an avocado-chia smoothie each meal, snorts brussel sprout flakes, and works out for three hours before even wiping their ass in the morning, we assume they’re achieving this through straight-up self-abuse—that there is some insatiable inner demon driving them like a slave to do everything right.

But this isn’t true. Because, if you actually know anybody like this, you’ll notice something really frightening about them: they actually enjoy it.