Research on makeup: why woman wear it
  1. Camouflage – Women who are anxious and insecure tend to use makeup to appear less noticeable.
  2. Seduction – Women who want to be noticeably more attractive tend to use makeup to be more confident, sociable, and assertive.
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Researchers have discovered two universal characteristics that contribute to the attractiveness of a woman’s face.

  • The amount of color contrast around the eyes and lips. Women naturally tend to have darker lips and skin around the eyes. So, our brains subconsciously note that as a sign of femininity. Lipstick and eye shadow are makeup staples because they enhance those features.
  • We also like symmetrical faces, even when we can’t perceive the symmetry. Makeup evens skin tone and contouring, eyeliner and lipliner also can make those features appear more symmetrical.

Makeup does more than alter a woman’s attractiveness, it also plays a role in her ability to form new relationships. 

While straight men look at a woman’s makeup or lack thereof to help determine her attractiveness, straight women use makeup to help judge other women’s personalities. 

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