• Stora Enzo, a paper and pulp giant was struggling to run business profitably given the rise of digital media.
  • Leadership was in need of fresh ideas and execution methods.
  • Ideas from conventional pathways of senior leadership groups and selected high performers were drying up.
  • It was then the leadership propsed ato create a unqiue self nominating cross cutting group of people under the pathfinder programme.

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How the World’s Oldest Company Reinvented Itself

hbr.org

  • The proposed programme for stora enco was called pathfinder initiative.
  • It brought together diverse candidates who can self nominate themselves for selection.
  • Once selected, they'd work with project leads and department heads to propose new ideas.
  • Department heads would help the pathfinder members to make execute the ideas.
  • The pathfinder members found themselves learning more than ever at the same time leadership finding their team infused with fresh thinking.

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