• Good decision making starts with getting the facts;
• It's followed by analyzing the facts;
• Then you make the decision;
• And finally, you implement the decision.

This straight-line picture of decision making is pure fantasy....

• Most of the time, you don’t start with facts. You start with opinions. 
• Data gathering and analysis and deciding what to do, and doing it all overlap. 
• Analyzing the situation is still really, really, really important. Asking lots of good questions is the key...

• What’s the story of the problem?
• Why do we want to solve the problem?
• What do we know for sure?
• What are we assuming?
• What don’t we know?
• What’s a similar situation?
• What happens if we do nothing...