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"what you get out of the organization is fair for what you put into the organization"
"When the relationship is not employer to employee there are still the equity equations that get solved for each organization that people choose to join. However, instead of money the sense of fairness may be fulfilled by other characteristics of the organization. For instance, a person may volunteer time at a food pantry or homeless shelter because of the fulfillment they receive by doing those activities."
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"People tend to join organizations that allow them to chase their dreams and to have experiences that fulfill them. People become full of pride in the organization when the mission of the organization, the meaningfulness of what they are doing, what they are accomplishing is held in high regard by themselves and others."
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"If a brand or the mission is well thought of in someone’s mind that makes joining that organization more attractive."
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