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No one will subscribe to your newsletter as a favor to you — they need to know what’s in it for them.
Your newsletter’s description must express a clear value proposition to give people a reason to subscribe. Make it clear that your newsletter delivers value. You want potential subscribers to know what to expect, why they should care, and how subscribing will benefit them.
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Don’t assume readers will know you have a newsletter or just “figure it out.” They won’t.
Be explicit, be obvious, and don’t be shy about asking them to subscribe.
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You can’t get someone to subscribe if they don’t see the signup form.
Incorporate your signup forms (and links to them) in places where your audience can’t miss them.
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The only way to get someone to subscribe to your newsletter is if you first get their trust.
The way to get an audience’s trust is to consistently deliver what you promise and show them you care about them.
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The better your newsletter’s content matches the core interests of your audience, the more likely you are to convert them into subscribers.
This means the less defined your niche and the more vague you are about who you aim to reach, the harder it is to attract subscribers.
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