How Search Engines Work - Deepstash
How Search Engines Work

How Search Engines Work

Search engines work by searching the Internet to find text that meets certain criteria. This text is known as keywords and refers to the most important theme(s) of the website, company, or product. Other important things that a search engine uses to rank a website include titles, headings, and links that make up the content of a website’s pages. Search engines also employ search engine indexing to find, digest, and store the content of a website. A search engine index refers to the set of data that’s used to base a final search result on.

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How Search Engines Work

How Search Engines Work

Search engines utilise web crawlers (also called spiders or bots) to crawl the web and fetch information about web pages. As they crawl each page, they index and store data such as page content, metadata, links and more. 

This indexed data i...

Search Engines

  • Business model: Have a site that is in line with their business.
  • Natural language processing: Cater your content towards the goal of helping people get answers to things that they search for in a natural way.
  • Expertise, authoritativeness, & trust
  • Links: Backlinks & in...

Tips for Writing Great Meta Descriptions (contd.)

  • Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
  • Implement Structured Data: Structured...

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