Test your bio - Deepstash
Hiring the Best in Class

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Conducting effective interviews

Identifying the right candidates for the job

Creating a positive candidate experience

Hiring the Best in Class

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Test your bio

  • Run it by colleagues or potential clients.
  • Test different versions and track what generates the best results.
  • Read your bio from your reader's perspective and ask what would catch your eye.

119

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MORE IDEAS ON THIS

Author bio essentials

  • A good bio is short. Consider trimming an extended biography to a few sentences.
  • Use your real first and last name. This builds trust and authenticity.
  • Include a friendly and professional headshot. Eye-catching, colourful pic...

121

337 reads

Writing a results-driven bio

Author bios are often an undervalued tool in marketing. Yet, the author bio can add credibility, make the rest of your content more effective, and get you conversions.

With a few adjustments, you can write a results-driven bio that increases your leads, demo signups, visits, likes, ...

131

3.63K reads

Authentic: Show why you care

Authentic: Show why you care

An authentic bio is vital to break through the generic content by unqualified authors. Authentic authors care about the topic, they know the audience, and they have the courage to put their real name on their work.

  • Start with a compelling first sentence

123

286 reads

Approachable: Show who you really are

Bios often show their friendliness by stringing together various hobbies in their last sentence. For example, "when they're not writing, you can find them hiking or drinking coffee".

There are better ways to be approachable:

  • Go all-in on an unexp...

122

186 reads

Authoritative: Show why you're an expert

Showing your credibility is essential.

  • To help you not to come off as arrogant, write in the third person. "He is" instead of "I am."
  • Focus on achievements, not titles, degrees, or years of experience. 
  • Use conc...

124

257 reads

CURATED FROM

CURATED BY

sebastian_m

“Efficiency is doing better that what is already being done.” Peter Drucker

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Testing Your Copies

Part of the copywriting process is figuring out what resonates with your prospects. Always A/B test your copy.

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How to create self-distance

  • Use self-distancing language:  refer to yourself in the second or third-person.
  • Try to view the situation from an alternative viewpoint, that is different from your own.
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