What is building in public? - Deepstash

What is building in public?

It’s exactly what it sounds like.

It’s a very common term on Twitter in the Creator Economy. When a creator/entrepreneur says that they’re going to launch something new, they take their followers along with them.

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MORE IDEAS FROM How Building in Public Helps Creators Turn Their Followers into Loyal Customers

Have you ever bought something not because you needed it, but only because you got attached to the story behind the service or product?

When you build in public, people start to understand why you do it.

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People love watching other people’s journeys, contrary to popular belief. Our mind is wired to like the “hero’s journey.” When we watch movies, 90% of the time, we know that the main protagonist will succeed. So why do we watch it anyway?

Sharing your journey as a creator shouldn’t be any different than that.

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When you build in public, it’s hard to fake your data. You essentially show the steps of getting there.

No one is judging you for your “unfinished or imperfect” product. They care more about what you can do for them once you finish your product.

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RELATED IDEA

Success on social media

You may have grown a reasonably big Instagram following for your business. You've engaged your followers and were diligent about community management, but you haven't been able to figure out how to turn your followers into paying customers.

A recent survey done by Facebook showed that 81% of respondents reported using the app to research products and services. Another survey showed that 50% of Instagram users have visited a website to buy a product or service because they saw it in Stories.

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They are:

  1. Captivation
  2. Hope & Optimism
  3. Reliability
  4. Authenticity
  5. Vulnerability
  6. Compassion & Perceptiveness
  7. Empathy
  8. Dealing with Critics

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Community-as-a-Service

Community-as-a-Service is the phenomenon where access to a group of people is valuable enough that it can be considered a marketable product.

Every community-as-a-service comprises two elements:

• A founder (or founders) who creates original content that a community can gather around.

• The community members who come for the original content, but stay for several reasons.

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