Shaping human behaviour - Deepstash
Shaping human behaviour

Shaping human behaviour

Behavioural design is the science of creating products and services in such a way as to direct human behaviour.

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MORE IDEAS FROM Changing Habits: Interview with Dr. Amy Bucher, a Behavior Change Designer

Our behaviour can be shaped by things we are unaware of.

For example, when we try to focus on our work, it's easy to wander off track with distractions such as checking social media or answering emails. Suspending Facebook accounts or deleting apps from your phone can help to reduce the temptation. So can closing browser tabs, like Gmail.

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Products can be designed that are respectful of people while also improving larger outcomes.

For example, while we don't judge persons who fail to improve their health, we also recognize that the more people strive for healthy outcomes, the lower the costs to society and loved ones.

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Successful long-term changes come when a person buys into it. People need to care enough about a goal to cultivate those habits or decide to put in the work. We can try to persuade people or show them how these behaviours support their goals, but we can't coerce them.

The more we can connect what we want people to do with reasons that matter to them, the more likely they are willing to try.

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RELATED IDEA

The to-do list is faulty

Many people run their lives on a faulty operating system, namely the to-do list.

People who use a to-do list keep a running list of all the things they promise to get done, but at the end of the day, the list of uncompleted tasks got longer. Their days and sometimes entire careers are spent in a blur of never getting enough done, even though they use a technique that they thought would make them more productive.

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Overview: Read like a Writer
  1. Ask meaningful questions
  2. Articulate your opinions — and use evidence
  3. Annotate or keep a reading log
  4. Create something inspired by what you read
  5. Target specific writing skills you want to improve
  6. Examine the larger context
  7. Reread

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Mindfulness

Self-awareness requires silence and space in your brain.

A practical step to do this is to ignore your phone as much as possible.

In those moments where you have nothing to occupy yourself with, you choose to either occupy it with other people’s thoughts or with your own thoughts.

Choose your own more than others.

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