Shaping human behaviour

Our public records, the internet and social media have provided a lightning-fast way to collect data and predict outcomes.

Telephone calls, search history, credit-card purchases and global online trends provide us never-before windows to understanding and predicting the patterns of human ...

Passive-Aggressive behaviour is a hidden, manipulative form of anger, generally used to avoid direct communication. The passive-aggressive person tries to leverage their behaviour using tactics like inaction, avoidance, withdrawal, or silence, to manipulate the other person.

• Thick data is unstructured data in the form of thick description or narratives, that is mined for insights on human behaviour
• Thick data draws deep human-centred patterns from small end-user or customer samples
• Thick data is used for insightful decision-making to better under...