Behavioural design is the science of creating products and services in such a way as to direct human behaviour.
Successful long-term changes come when a person buys into it. People need to care enough about a goal to cultivate those habits or decide to put in the work. We can try to persuade people or show t...
Our behaviour can be shaped by things we are unaware of.
For example, when we try to focus on our work, it's easy to wander off track with distractions such as checking social media or a...
Products can be designed that are respectful of people while also improving larger outcomes.
For example, while we don't judge persons who fail to improve their health, we also recognize that...
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