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Emotional decision failure

Emotional decision failure

Our decisions are often altered by two subtle short-term emotions:

  1. mere exposure to things we are used to: we like what’s familiar to us
  2. loss aversion: losses are more painful than gains are pleasant.

Loosing sucks and we subconsciously make decisions to avoid losses on the short term, even when we amplify losses on the long term.  


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How To Become a Better Decision-Maker

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