by Chip Heath, Dan Heath
It describes the process that “wraps” around your usual way of making decisions, helping to protect you from some of the villains and biases related to decision making:
Focusing is great for analyzing alternatives but terrible for spotting them. Think about the visual analogy—when we focus we sacrifice peripheral vision. And there’s no natural corrective for this;...
Multitracking involves considering several options simultaneously. Multitracking has another advantage too, one that is more unexpected. It feels better.
When you consider multiple o...
Psychologists have identified two contrasting mindsets that affect our motivation and our receptiveness to new opportunities: a ‘prevention focus,’ which orients us toward avoiding negative outcome...
One of the reliable but unrecognized pillars of scientific thinking is the analogy (...) When you use analogies—when you find someone who has solved your problem—you can take your pick from the wor...
Sometimes we think we’re gathering information when we’re actually fishing for support.
The outside view i...
To use 10/10/10, think about your decisions on three different time frames: How will I feel about it 10 minutes from now? How about 10 months from now? How about 10 years from now?
Our decisions are often altered by two subtle short-term emotions: (1) mere exposure: we like what’s familiar to us; and (2) loss aversion: losses are more painful than gains are pleasant.
The future is not a “point”—a single scenario that we must predict. It is a range. We should bookend the future, considering a range of outcomes from very bad to very good.
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