Early adoption is a key to future growth

As with all new technologies, having a dedicated and numerous base of early adopters is essential to ensuring the success of any platform, app, or game. Early adopters are often the most vocal advocates of a new game and assist in creating the viral momentum needed to outpace churn.

It’s because you’re trying to attract the early adopters, and you need to create a base. Until you get a minimum volume, then nobody wants to play your game. If you have enough early adopters to show you the way, then you can work on the bigger mass.”  – said Panyasiri.