Work is showing up at the appointed time, whether or not you feel like it. Work is creating value on demand, and work (for the artist) means putting all of it (or most of it) on the line. And free?
It makes sense to work for free when you think you’ll be able to turn that platform/situation into positive change, into increased trust, into something that moves you forward. The more generous you are with your ideas, and the more they spread, the more likely it is your perceived value goes up.
MORE IDEAS FROM THEARTICLE
Define Your Reader Personas
This will help you tailor your content to meet their needs & build trust.
The new generation of marketing champs are not using papers and billboards anymore, they use the World Wide Web.
Whether you are a small business owner or an Enterprise, you will need a back-office that runs through cyberspace. Let's cover the essentials.
A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work.
While A/B testing is time-consuming, its advantages are enough to offset the time investment. Proper A/B tests make a huge difference in the effectiveness of your campaign. Narrowing down & combining the most effective elements of a campaign creates a higher return on investment, lower risk of failure, & a stronger marketing plan.
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