Ideas from books, articles & podcasts.
As great as multivariate testing is, if you don’t have enough traffic, a test could take months or years to complete.
In fact, in true multivariate testing—where you test to see how a large number of subtle changes interact to generate your conversion rate—you want at least 100,000 unique visitors per month.
On the other hand, you need far less traffic to simultaneously test multiple page variants.
If the time frame makes sense for your business, go for it!
MORE IDEAS FROM THE SAME ARTICLE
Over the years, conversion rate optimization (CRO) seems to have become synonymous with A/B testing in the minds of many marketers.
With multivariate testing, you can try out several ideas at the same time. That means you can simultaneously test multiple hypotheses. This will allow you to optimize your page or site much more quickly than you could with a long series of A/B tests.
Optimizely studied & reported on the factors that defined the world’s best testing companies.
Things like differences in your competitors' marketing strategies, political change, or a variety of other variables can make it difficult to directly compare the results of A/B tests.
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