Don’t go all out and simply launch it, make previews and build it up. Get people knowing that there’s something special coming. 

A little glimpse via Twitter, some hints on your Facebook page, a sneak peak picture on Instagram — create suspense and thrill around your product launch. Thi...

Don’t get your phone out for those promo pictures. You might have a multi-megapixel camera, but it’s not enough. Put aside some of your marketing budget for professional pictures. 

It won’t cost as much as you might think, and you’ll find the results far better than a D...

There are experienced, professional crowdfunding marketing agencies who can help you get things off the ground and build up that initial interest. 

It’s worth investigating these as they can provide great value for the money and accelerate your brand awareness. If you’re not experienced...

Remember that you’re pitching for investors to put money into a fantastic new business or product that is going to result in great returns for them. Go into meetings or online chats with an attitude that says this is a great opportunity for the investor. You don't want to come off like yo...

Don’t go into this thinking you can do it solo. It might be your idea or your product, but you’re going to need help. In the first instance, you need help with publicity, so you might need to bring on board Brand Ambassadors.

These could be family or friends — pref...