Test Idea

The Really Good Idea Test consists of 7 practical steps:

• Write hypothesis
• Identify risks
• Create questions
• Find interviewees
• Measures & targets
• Con...

Your theme or big idea is your editing tool.

You always want to think about what you’re leaving your audience with thematically. What’s the theme of your story, what’s the big idea?. Your story will be filled with lots of specifics, of course. In fact, one of the most beau...

• In a meeting with a showrunner, the catcher can test the pitcher's expertise and question how the pitcher would react to various changes to the idea.
• For artists and neophytes, their ability can be judged by asking them to deliver a finished produc...