How to Write Compelling Meta Descriptions That’ll Boost Your Rankings - Deepstash
How to Write Compelling Meta Descriptions That’ll Boost Your Rankings

How to Write Compelling Meta Descriptions That’ll Boost Your Rankings

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What Are Meta Descriptions?

What Are Meta Descriptions?

Meta descriptions are 160-character snippets used to summarize a web page’s content. Search engines display these snippets in search results to let visitors know what a page is about before clicking on it.

Meta descriptions help users decide if they want to click on your website in a search result. They are also an important factor in where your website ranks in the search results.


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Why Are Meta Descriptions Important?

Meta tags (including meta descriptions) are used by the Google algorithm, which helps determine what pages should rank well for certain keywords. 

If you’re using meta descriptions properly, you have an opportunity to add a meta tag that isn’t in your content.

Meta descriptions help:

  • Increase CTR, which in turn will boost your conversions & sales.
  • Improve indexing so you rank higher on SERPs.
  • Make it easier for visitors to find the content they’re looking for without scanning page titles or meta tags.

Meta descriptions can also show up on social media sites when a link is shared.


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Tips for Writing Great Meta Descriptions

  • Include a CTA in Meta Description: CTAs help users know what the page offers & what they can expect if they click. It can give them an incentive for clicking through & engaging with your site.
  • Focus on Value in Meta Description: Describing the value you offer can entice people to click. They should be able to understand what is on offer & if it is worth their time.
  • A/B Test the Meta Descriptions: Meta description is a great place to experiment with different keywords/phrases/CTAs. This helps you determine what drives more engagement without doing anything permanent/drastic in your site.


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Tips for Writing Great Meta Descriptions (contd.)

  • Experiment With Character Length: Going over 150 characters will result in your meta being truncated in the search results, which means users won’t see any content after the cut-off. Experiment with your description to see what works best for each page. E.g. in-depth guides may actually get more clicks with the truncated results because users want to learn more.
  • Make Your Meta Descriptions Unique & Interesting: Try using eye-catching words or phrases that will grab a user’s attention. Just be careful not to overpromise & under-deliver.


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Tips for Writing Great Meta Descriptions (contd.)

  • Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
  • Implement Structured Data: Structured data meta tags are HTML tags you can add to your website to provide additional context for search engines & social media platforms.
  •  Don't Duplicate Meta Descriptions: Unique descriptions increase the probability that search engines & browsers understand what content is on a page & how it compares to other pages.


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