How to Write Compelling Meta Descriptions That’ll Boost Your Rankings - Deepstash
What Are Meta Descriptions?

Meta descriptions are 160-character snippets used to summarize a web page’s content. Search engines display these snippets in search results to let visitors know what a page is about before clickin...

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How to Write Compelling Meta Descriptions That’ll Boost Your Rankings

neilpatel.com

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Meta tags (including meta descriptions) are used by the Google algorithm, which helps determine what pages should rank well for certain keywords. 

If you’re using meta descriptions prope...

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  • Include a CTA in Meta Description: CTAs help users know what the page offers & what they can expect if they click. It can give them an incentive for clicking through & engaging with yo...

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  • Experiment With Character Length: Going over 150 characters will result in your meta being truncated in the search results, which means users won’t see any content after the cut-off. Experimen...

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  • Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassure...

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