How to Write Compelling Meta Descriptions That’ll Boost Your Rankings - Deepstash

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How to Write Compelling Meta Descriptions That’ll Boost Your Rankings

neilpatel.com

What Are Meta Descriptions?

Meta descriptions are 160-character snippets used to summarize a web page’s content. Search engines display these snippets in search results to let visitors know what a page is about before clicking on it.

Meta descriptions help users decide if they want to click on your website in a search...

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Meta tags (including meta descriptions) are used by the Google algorithm, which helps determine what pages should rank well for certain keywords. 

If you’re using meta descriptions properly, you have an opportunity to add a meta tag that isn’t in your content.

Meta descriptions help:

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  • Include a CTA in Meta Description: CTAs help users know what the page offers & what they can expect if they click. It can give them an incentive for clicking through & engaging with your site.
  • Focus on Value in Meta Description: Describing the value you offer can entice people to cli...

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  • Experiment With Character Length: Going over 150 characters will result in your meta being truncated in the search results, which means users won’t see any content after the cut-off. Experiment with your description to see what works best for each page. E.g. in-depth guides may actually get ...

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  • Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
  • Implement Structured Data: Structured...

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