Tips for Writing Great Meta Descriptions
- Include a CTA in Meta Description: CTAs help users know what the page offers & what they can expect if they click. It can give them an incentive for clicking through & engaging with your site.
- Focus on Value in Meta Description: Describing the value you offer can entice people to click. They should be able to understand what is on offer & if it is worth their time.
- A/B Test the Meta Descriptions: Meta description is a great place to experiment with different keywords/phrases/CTAs. This helps you determine what drives more engagement without doing anything permanent/drastic in your site.
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Tips for Writing Great Meta Descriptions (contd.)
- Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
- Implement Structured Data: Structured...
Tips for Writing Great Meta Descriptions (contd.)
- Experiment With Character Length: Going over 150 characters will result in your meta being truncated in the search results, which means users won’t see any content after the cut-off. Experiment with your description to see what works best for each page. E.g. in-depth guides may actually get ...
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