Learn more about marketingandsales with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Tips for Writing Great Meta Descriptions
- Include a CTA in Meta Description: CTAs help users know what the page offers & what they can expect if they click. It can give them an incentive for clicking through & engaging with your site.
- Focus on Value in Meta Description: Describing the value you offer can entice people to click. They should be able to understand what is on offer & if it is worth their time.
- A/B Test the Meta Descriptions: Meta description is a great place to experiment with different keywords/phrases/CTAs. This helps you determine what drives more engagement without doing anything permanent/drastic in your site.
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17 reads
MORE IDEAS ON THIS
Tips for Writing Great Meta Descriptions (contd.)
- Experiment With Character Length: Going over 150 characters will result in your meta being truncated in the search results, which means users won’t see any content after the cut-off. Experiment with your description to see what works best for each page. E.g. in-depth guides may actually get ...
7
18 reads
What Are Meta Descriptions?
Meta descriptions are 160-character snippets used to summarize a web page’s content. Search engines display these snippets in search results to let visitors know what a page is about before clicking on it.
Meta descriptions help users decide if they want to click on your website in a search...
7
39 reads
Why Are Meta Descriptions Important?
Meta tags (including meta descriptions) are used by the Google algorithm, which helps determine what pages should rank well for certain keywords.
If you’re using meta descriptions properly, you have an opportunity to add a meta tag that isn’t in your content.
Meta descriptions help:
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28 reads
Tips for Writing Great Meta Descriptions (contd.)
- Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
- Implement Structured Data: Structured...
7
23 reads
CURATED FROM
How to Write Compelling Meta Descriptions That’ll Boost Your Rankings
neilpatel.com
5 IDEAS
·125 Reads
CURATED BY
Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
Related Collection
MORE LIKE THIS
Tips for Writing Great Meta Descriptions (contd.)
- Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
- Implement Structured Data: Structured...
Tips for Writing Great Meta Descriptions (contd.)
- Experiment With Character Length: Going over 150 characters will result in your meta being truncated in the search results, which means users won’t see any content after the cut-off. Experiment with your description to see what works best for each page. E.g. in-depth guides may actually get ...
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