Tips for Writing Great Meta Descriptions (contd.)
- Experiment With Character Length: Going over 150 characters will result in your meta being truncated in the search results, which means users won’t see any content after the cut-off. Experiment with your description to see what works best for each page. E.g. in-depth guides may actually get more clicks with the truncated results because users want to learn more.
- Make Your Meta Descriptions Unique & Interesting: Try using eye-catching words or phrases that will grab a user’s attention. Just be careful not to overpromise & under-deliver.
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Tips for Writing Great Meta Descriptions
- Include a CTA in Meta Description: CTAs help users know what the page offers & what they can expect if they click. It can give them an incentive for clicking through & engaging with your site.
- Focus on Value in Meta Description: Describing the value you offer can entice people to cli...
Tips for Writing Great Meta Descriptions (contd.)
- Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
- Implement Structured Data: Structured...
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