Learn more about business with this collection
Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
Employer branding
Your employer brand is your company’s reputation as an employer and reflects the values that make up your culture. Employer brand also describes the added value your company brings to employees, such as great benefits, career development, and work-life balance.
It is what current and prospective employees think about your company as a place to work. It encompasses how you market your company to job seekers and how you frame your messaging and culture to internal employees.
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225 reads
MORE IDEAS ON THIS
The best employer brands
They will:
- Project a positive image of the company.
- Promote core values: your business’ fundamental beliefs and guiding principles.
- Create a sense of identity. Your employer brand helps you create a company cultur...
19
82 reads
Why employer branding is important
Employer branding is good for employees and good for business. Employer branding affects multiple aspects of your business including
- Recruitment
- Engagement
- Retention
The stronger your employer brand, the better you can attract, retain, and engage your people...
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81 reads
How to improve your employer brand
Turnover, attrition, and retention are good indicators of a company’s overall health and how the company is doing on its employer brand.
Once you understand how your employer brand is performing, build out your employee value proposition and align your employer branding efforts with you...
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71 reads
Improve your EVP (employee value proposition)
Assess your policies and offerings and compare how they stack up against competitors’ offerings. Survey your employees to uncover benefits or cultural values they would like to see. These insights can help you identify gaps between what your employees want and need, and what your company currentl...
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61 reads
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Other curated ideas on this topic:
The best employer brands
They will:
- Project a positive image of the company.
- Promote core values: your business’ fundamental beliefs and guiding principles.
- Create a sense of identity. Your employer brand helps you create a company cultur...
Using your brand to tell authentic stories
One of the most helpful things you can do for your employer brand at the moment is to help employees and those interested in joining your company see beyond just your value proposition, to your actual values.
In the future, this will become even more important as companies continu...
Battle Burnout in Your Company for Good
- Be vulnerable with your customers. If you're adopting initiatives to prioritize employees' wellbeing, proactively let your customers know. It helps set expectations for how they can work with you, but it also gives them transparency into your culture, values, and priorities...
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