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Understanding the importance of constructive criticism
How to receive constructive criticism positively
How to use constructive criticism to improve performance
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Customers "hire" products to do specific "jobs".
Customers - people and companies - have "jobs" that arise regularly and need to get done. When customers become aware of a job that they need to get done in their lives, they look around for a product or service that they can "hire" to get the job done.
Effectively, conveniently, inexpensively as possible.
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Instead of asking what their company does best today, managers should ask, "What do we need to master today, and what will we need to master in the future, in order to excel on the trajectory of improvement that customers will define as important?"
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“Competitiveness is far more about doing what customers value than doing what you think you’re good at."__
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Three classes or sets of factors that define what an organization can and can not accomplish:
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DELIBEDeliberate RATE planning (traditional / for existing-sustaining):
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Investors don’t seem to care so much about a company’s assets or how much money it makes in the present, they're most interested in seeing growth. But after the core business matures, growth usually plateaus. This is the time to work on new growth opportunities, ...
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Marketers put a lot of emphasis on market segments, dicing up the populace and finding the percentage that will need or want the product. But if you get the process wrong, you can end up without any actual customers.
To accurately segment the market, don’t focus so much on the attr...
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JOBS-TO-BE-DONE is a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.
Collect the voice of the customers at risk.
This will help you be aware of many important things including the reason your customer bought your product, why they stuck around, and what made them cancel. The following methods and campaigns can be used to learn more about your customers:
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