The Innovator's Solution - Deepstash
The Growth Imperative

Investors don’t seem to care so much about a company’s assets or how much money it makes in the present, they're most interested in seeing growth. But after the co...

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The Innovator's Solution

The Innovator's Solution

by Clayton Christensen, Michael Raynor

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  • New-market disruption: this is where disruptive products compete with non-consumption. They create new markets and reach people who previously weren’t consumers. As t...

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CLAYTON CHRISTENSEN

“Competitiveness is far more about doing what customers value than doing what you think you’re good at."

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Customers "hire" products to do specific "jobs".

Customers - people and companies - have "jobs" that arise regularly and need to get done. When customers become aware of...

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Marketers put a lot of emphasis on market segments, dicing up the populace and finding the percentage that will need or want the product. But if you get the process wrong, you can end up without an...

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Instead of asking what their company does best today, managers should ask, "What do we need to master today, and what will we need to master in the future, in order to excel on the trajectory o...

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Three classes or sets of factors that define what an organization can and can not accomplish:

  • Resources: they include tangible things like people, equip...

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DELIBEDeliberate RATE planning (traditional / for existing-sustaining):

  • make assumptions about the future
  • make a strategy based on those assumptions & build financial projecti...

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