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When trying to explain complex information to an audience, the first task is to get the content of what you're saying right.
How we communicate is also crucial. When someone is speaking, most of the information we receive comes through their body language, enthusiasm and tone of voice. It's our overall experience of the speaker that counts.
Try not to use technical language. If you do, make sure it is absolutely necessary in order to help the audience understand or appreciate your point – and ensure that you explain the word or term immediately afterwards.
Keep your words as simple and clear as possible, and use real-life examples and illustrations where possible. But don’t patronize your audience.
If you look alert but relaxed, your audience will mirror this and feel the same way. Stand up straight, but relax any tension or stiffness in your body.
It’s a good idea to gesture with your hands in such a way that helps to make clear what you are explaining – but only do this if it feels natural, and try not to wave your arms around unnecessarily.
Pacing or moving around as you talk can sometimes add to the excitement of the story, but it can also be distracting.
It is a good idea to video yourself to see if there are any things you are doing that are distracting or give away your nerves. Fidgeting, fiddling, shifting your weight, swaying or playing with a pen are classic examples of this.
One of the most important areas of body language is eye contact. This can really help an audience feel immersed in the story, but can also help you, as a presenter, to feel less nervous.
A few seconds of eye contact with individual audience members will actually help to calm your nerves.
It can be helpful to do some physical exercise a little while before giving a talk. This wakes up your body, releases tension, and gets the creative juices flowing.
You can also listen to music that inspires or excites you. And then, just before you're ready to go on stage, try to do some breathing exercises or meditation to calm your heart rate and help you focus.
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Generally speaking, if they're interested, they'll learn better, focus more, and actually take something away from the conversation.
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When you're trying to explain a complicated topic to someone, it's best to show what's in it for them. For technology, you can usually play off of people's desire for security, privacy, or simplicity.
You want to find the hook that catches them and go from there. Keep fishing until you find what matters and the rest of the explanation is easy.
Find related information people already know and expand on that. For example, understanding what a blog is can be described as "it's a magazine, but online." That's incredibly simplistic, but it gets the point across.
It comprises the facts without necessarily showing clarity to a situation.
Carefully check that the logic of your case is clearly explained. Observation or even intuition can create an initial structure for explaining a complex problem such as an issue.
Pictures, visuals and images offer your audience an invaluable way of remembering the relationships between different variables. The right visual offers an easy way to see, internalize and later recall even complicated information.
Presenting information is never about the presenter--it's always about the audience.
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To have a better chance of making complex information memorable, ask yourself these 2 questions:
The way you frame your information matters--the language, terms, and examples you choose to use will have a huge impact on what your audience remembers and understands.
Paint a verbal picture. You will make the problem tangible, and the solution appealing.