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Eliminate superlatives

Statements like “successful,” “accomplished,” and, “dedicated,” to name a few, are empty words. Don’t take up precious space or time bandying them about.

@mbyrne20

MORE IDEAS FROM THE ARTICLE

Seth Godin
Making promises and keeping them is a great way to build a brand.

You may excel as a project manager, marketer, scientist or astronaut but would anyone know?

Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.

Create content 
One of the best ways to establish your brand is to write or speak about what you know. 

Even if you don’t have 10,000 readers, it’s an invaluable form of credibility when a potential client mentions a problem they’re having, and you can tell her, 'I just wrote a piece about that — let me send it to you' - Dorie Clark.

 You may think you know yourself, but others may see you differently. 

A more accurate measure of your value is the perception held by others. Ask trusted members of your network for an example of when they’ve seen you at your best and the strengths they noticed you using. 

What sets you apart from the thousands of others in your field? 

Your branding is more than a collection of facts. It’s an opportunity to express your passion and own your differentiation.

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RELATED IDEAS

Focus and Specialize in One Area

It means you have to focus your brand on one area of achievement

You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.

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IDEAS

People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.

  • Through a platform like LinkedIn, you are shown as a part of your organization (or industry) but your personal profile still stands distinct and is recognizable as your own personal brand.
  • Twitter is another network where the personal and professional mix. 
Leverage Social Media

Social media is an incredibly powerful tool for personal branding. 

  • Your up-to-date profiles can tout your skills and accomplishments for you, without you so much as saying a word.
  • Try joining LinkedIn groups or Twitter chats to participate in discussions relevant to your industry and connect with fellow professionals.