MORE IDEAS FROM THE ARTICLE
You may excel as a project manager, marketer, scientist or astronaut but would anyone know?
Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.
Even if you don’t have 10,000 readers, it’s an invaluable form of credibility when a potential client mentions a problem they’re having, and you can tell her, 'I just wrote a piece about that — let me send it to you' - Dorie Clark.
A more accurate measure of your value is the perception held by others. Ask trusted members of your network for an example of when they’ve seen you at your best and the strengths they noticed you using.
What sets you apart from the thousands of others in your field?
Your branding is more than a collection of facts. It’s an opportunity to express your passion and own your differentiation.
It means you have to focus your brand on one area of achievement.
You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.
People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.
Social media is an incredibly powerful tool for personal branding.