Key Results - Deepstash

Key Results

The key results are tangible and quantitative. They are hard to achieve but not impossible.

You generally will have three key results that are based on anything you can measure, such as growth, engagement, revenue, performance, quality.

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matclar

Diplomatic Services operational officer

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The Power of Storytelling

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Objectives and Key Results (OKR)

Objectives and Key Results (OKR)

OKRs are a management and alignment methodology made famous by Google. 

The Objective is qualitative, and the KR’s (most often three) are quantitative.

They are used to focus a group or individual around a bold goal. The objective sets a goal for a set period of time,...

Objectives & Key Results (OKRs) framework for goal setting

  • Objectives – This is what you hope to accomplish. Objectives usually take the form of broad goals that are not measurable (that’s what the Key Results section is for).
  • Key Results – Based on objectives, the key results are almost always defined with a specific number.

Characteristics to look for

The best growth marketers possess a combination of the following characteristics:

  • Curiosity: Growth marketers continually have to come up with novel ideas, then test and learn from them.
  • Impact-driven: They are motivated by the economic results...

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