When you think about our colleagues, whether they are peers or people you manage, how many of them can be trusted to follow through when they say they will do something?
Reliability is important in any organisation, especially in a startup. You need people who you can count on and who will follow through. You want a one-to-one ratio between say and do. But when people have a lopsided do-to-say ratio, the slow responses and the need for follow-ups can make business slower than it needs to be.
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