We can find structure when we create the scope for a data problem. A scope is the outline of a story of why we are focusing on this problem.
The scope of a project consists of four parts, which is expressed as the mnemonic CoNVO.
When a problem is well-scoped, we will be able to talk about the project easily. The story will have context, conflict (the need), a resolution (the vision) and a happy ending (the outcome.) Once we have done the thinking using the CoNVO structure, we can go and collect the data.
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Thinking With Data is not about how to do data analysis but about first working out what the problem is that you're trying to solve.
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