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We can find structure when we create the scope for a data problem. A scope is the outline of a story of why we are focusing on this problem.
The scope of a project consists of four parts, which is expressed as the mnemonic CoNVO.
When a problem is well-scoped, we will be able to talk about the project easily. The story will have context, conflict (the need), a resolution (the vision) and a happy ending (the outcome.) Once we have done the thinking using the CoNVO structure, we can go and collect the data.
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MORE IDEAS ON THIS
Most people approach data the wrong way: They start with a data set, then use their favourite tools and techniques on it. This produces a narrow set of unsurprising results.
When we want to gain knowledge from the data, we should first do some thinking.
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The data scientist wants to know how the data and/or insights will be used. How will it be integrated into the organisation? Who will use the data, and why?
An example of outcome: The marketing team needs to be trained in using the model (or so...
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Vision is when we take a glimpse of what it will look like to meet the need with data. The vision consist of the following:
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What needs could be fixed by intelligently using data? When we clearly explain a need, we are showing what could be improved by better knowledge.
An example of needs: We want to place our ads in a smart way. What should we be optimising?
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We find context when we know who we are working with and why they're doing what they are doing. We learn the context when we talk to them about their long-term goals. The context provides a project with larger goals and helps to keep us on track.
An example of c...
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Thinking With Data is not about how to do data analysis but about first working out what the problem is that you're trying to solve.
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