How To Approach Category Design
- Think thoroughly about what problems you're solving.
- Make people aware of that problem. Make them aware of the reasons why that problem isn't being solved, why nobody else is capable of solving it, why you're the person who understands the problem, and the one who understands how to solve it.
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Category creation is an important strategy in modern marketing. It is an innovative business strategy that will create a unique company, an unrivaled product, and an entirely new market space at the same time.
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