Triggered Content
Bombarding a new customer with all information on day 1 is a recipe for disaster. You will end up overwhelming them, they would forget most of what you said, and they will still contact you for support.
A better way is to break up and pace out your content and deliver them to new customers using two types of triggers.
- User triggers - content released to a user when they take an action. Eg. Display an on-screen tip to a customer visiting a specific page for the first time
- Time triggers - eg. Tutorial content sent to new users over the first 7 days of subscribing
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Built a CRM Tool. Company Founder. Consultant for Customer Service & Customer Experience
It is so easy to lose a customer just after they’ve subscribed or paid for your services. When this happens, it is most likely due to a faulty Customer Onboarding process. Here is how to setup a seamless Customer Onboarding process that retains customers.
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