You focus on the need, not the product. You become immersed in the minds of your customers, looking for ways to expand demand. Your business strategy is driven by the marketplace. Do you know the difference between what you make and what people need?
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Consider why people come to you for advice. What information do you possess that can be refreshed, repackaged, remodeled, reinvented and rebranded?
Think of at least 20 ways you can offer one idea to the marketplace. Expand your options by thinking of innovative ways to transform you...
Show the growth of your customer base.
How many customers are using your product? Do you have some lighthouse customers? If you are allowed to show them, do so (investors love logos). What kind of prospects do you currently focus on and has this, or will this focus change over time? Wh...
Driven people hate failure, even though failure is inevitable. You do not become a successful leader without having experienced failure along the way.
When you make mistakes, own them and let the team know what you are going to do to fix them.
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