Learn more about corporateculture with this collection
How to build confidence
How to connect with people on a deeper level
How to create a positive first impression
Consumer Insights
You focus on the need, not the product. You become immersed in the minds of your customers, looking for ways to expand demand. Your business strategy is driven by the marketplace. Do you know the difference between what you make and what people need?
11
80 reads
MORE IDEAS ON THIS
Insight Generation
Companies must spend enough time on insight generation, insights activation (sharing and acting on customer/market, the understanding gained from research) in marketing, R&D and innovation platforms so it can constantly respond to market opportunities and unexpected threats.
9
80 reads
Dare to be different
Challenge what is normal. Market research before getting into business is created, but what if you could create a whole new market because you showed up?
Airbnb, Amazon, Uber, The Boring Company are examples of companies that challenged the status quo and dared to be different.
12
60 reads
The role of innovators and entrepreneurs is to challenge received wisdom.
9
66 reads
A culture that encourages sharing ideas.
Employees need to feel like they belong. Instil a sense of ownership.
They need to see your overall business goals as an extension or at least some sort of connection to their personal life goals. You will be amazed by how much creative energy you can amass by finding parallels.
11
82 reads
Embrace failure
One of the many reasons we don’t innovate is the fear of failure. What if you could celebrate your failures?
Failure is a part of innovation. I know how to fail, but then I get wiser and become a better business person each time I experience failure. Now I call them experiments, not failure...
10
131 reads
Drive innovation from failure.
Admitting to mistakes and learning from them will translate into deeper insights for your business and markets. Having employees and co-workers talk about failure in previous/current projects can spark innovation in a way that success cannot.
Viewing your failures as portals to innovation w...
10
90 reads
CURATED FROM
CURATED BY
Do you have the tactics to turn ideas into reality? Here are some insights or tactics you might find helpful.
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Your Product
Consider why people come to you for advice. What information do you possess that can be refreshed, repackaged, remodeled, reinvented and rebranded?
Think of at least 20 ways you can offer one idea to the marketplace. Expand your options by thinking of innovative ways to transform you...
Customers / Prospects / Pricing
Show the growth of your customer base.
How many customers are using your product? Do you have some lighthouse customers? If you are allowed to show them, do so (investors love logos). What kind of prospects do you currently focus on and has this, or will this focus change over time? Wh...
Be intentional about your pricing decisions
Pricing is one of the most important aspects of doing business. It is often the most difficult. Proper pricing is the difference between success and failure, between profit and loss. No matter what kind of company you’re trying to create, you will need to know how to price your product or service...
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