MVPP stands for minimum viable PowerPoint. It is derived from the commonly known MVP — minimum viable product — a version of a product with a limited functionality created in a fast and cheap way. So the idea of the MVPP is a standard commercial offer creation, either simple Word document or in PowerPoint slides.

Cold selling to target companies is the next step. To strengthen your chances, make a follow-up call a couple of days later and ask for a reply to your commercial offer. The task is just to get the reply, be it positive or negative — preferably with feedback.

Any B2B idea, no matter how complex it is, will be used by end users — ordinary people who work at a certain company. Some additional marketing analysis is required for this route, namely definition of end users, their avatar(s), needs and pain points and existing solutions they currently use.