Council Post: Three Options For Validating A B2B Startup Idea Cheaply And Quickly
Curated from: forbes.com
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Create An MVPP Framework
MVPP stands for minimum viable PowerPoint. It is derived from the commonly known MVP — minimum viable product — a version of a product with a limited functionality created in a fast and cheap way. So the idea of the MVPP is a standard commercial offer creation, either simple Word document or in PowerPoint slides.
Cold selling to target companies is the next step. To strengthen your chances, make a follow-up call a couple of days later and ask for a reply to your commercial offer. The task is just to get the reply, be it positive or negative — preferably with feedback.
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A Presentation Saved In The Cloud
If you create a presentation using some cloud service, it will be possible to update the presentation as you get feedback. This way, all subsequent experts will see the latest version.
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Utilize The Power Of Social Networks
Contact relevant business experts or decision-makers who work at target companies. This strategy can work alongside the MVPP framework or be done independently.
An important difference is that you should not try to sell your solution, like in the MVPP strategy, but ask for feedback instead. Your initial request should be similar to the following: “Hello, I’m contacting you as an expert in your field. I’m working on a project in your niche. Would you mind if I ask for some expert feedback?”
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Consider Using Messenger Apps
This strategy is similar to the previous one, but the focus is on messengers.
The idea is to find sectoral chats and, again, ask for feedback about your startup idea there.
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Divide A B2B Startup Idea Into A B2C Startup
Any B2B idea, no matter how complex it is, will be used by end users — ordinary people who work at a certain company. Some additional marketing analysis is required for this route, namely definition of end users, their avatar(s), needs and pain points and existing solutions they currently use.
Validating the B2B idea using B2C individuals will most likely result in a decision to invest in development or not.
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