Know Your Audience - Deepstash

Know Your Audience

Small businesses must start with a thorough understanding of their potential customers. What makes them tick? Once you know that, you can start promoting your business in a way that resonates with your target audience.

Ask yourself three questions:

  • What is my ideal customer’s core problem or “pain point”?
  • How does my business solve that problem?
  • Why would they choose my business over my competitors?

The answers to these questions compose your value proposition.


105 reads



The right mix of cost-efficient inbound and outbound marketing allows SMEs to grow their customer base without hurting their profits. Here are the best marketing strategies for small businesses.

The idea is part of this collection:

7 days with Seth Godin

Learn more about business with this collection

How to develop a growth mindset

How to think creatively and outside the box

How to embrace change

Related collections

Similar ideas to Know Your Audience

Get to Know Your Audience

Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.  

Once you have your buyer persona outlined, dig a little deeper by ...

Know Your Audience

Know Your Audience

We're usually persuaded by people who make it clear they understand us, that they relate to our concerns. So seek out those opportunities for connection. Ask questions and really listen to the answers.

Think about this in everything you write. What does your audience really want t...

Identify your audience

Identify your audience

The first step is to find out who your audience is and how they like to communicate. It’s important to know what matters to your audience – their likes, dislikes, struggles, interests, goals, etc. Basically, anything that will help you connect with them on an emotional level. Make sure you know w...

Read & Learn

20x Faster





Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates