Know Your Audience - Deepstash

Know Your Audience

Small businesses must start with a thorough understanding of their potential customers. What makes them tick? Once you know that, you can start promoting your business in a way that resonates with your target audience.

Ask yourself three questions:

  • What is my ideal customer’s core problem or “pain point”?
  • How does my business solve that problem?
  • Why would they choose my business over my competitors?

The answers to these questions compose your value proposition.

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