Learn more about business with this collection
Effective communication
Persuasion techniques
Closing a sale
Potential customers will still do their own research to make sure you match up to your claims.
If you say you will do something, do it. If you say you won't do something, don't do it. Your customer reviews will reflect this information.
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54 reads
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Buyers always want to know exactly how much a product or service will cost. Complicated pricing will make people think they're about to be caught off guard with some fine print and they may avoid you. Worse, if they buy from you, they might be surprised by the cost and then tell other people abou...
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81 reads
Communicate about the good and the bad. For example, sending a notification when shipping is delayed, emailing your price changes, publishing updated policies, etc.
However, you want your customers to reach you too. A WhatsApp chat widget can help people chat with a real pe...
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53 reads
Ensure your customer-facing policies and deliverables are clear to your customers.
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68 reads
Show your customers who you are. Telling a personal story or creating a narrative around your brand makes you more relatable.
People want to engage with brands whose values align with theirs. Telling people who you are and what you believe will help you reach the right audi...
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49 reads
Some businesses may think that transparency means letting customers see their flaws. However, it also means showing off everything you do well.
In your entire operations process, what are you most proud of? Why is your way better? What are the results, and how does it benef...
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52 reads
When there's a perceived risk, customers may try to lessen their fear by collecting more information.
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71 reads
Transparency is about being open and honest. It's making it easy for customers to understand your business and what to expect when they buy from you.
The more transparent you are in your business, the more likely you are to meet your customer's expectations. When cu...
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260 reads
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The moment the other person says their name, make sure to say it back to them because it will show you as a thoughtful person, but of course don't say their name for every response.
Saying a name back to someone is helpful most especially when someone has a unique name tha...
If you want to spend on something that doesnβt affect the customer, give up on it.
Spend what money you have where it makes a real difference to your customers -- because without customers, you don't have a side hustle.
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