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The CEO's responsibility

The CEO's responsibility is to spread the cause, not just sell the product. So all the people that join the company understand that they're joining a social movement

For example, the people who work for Apple really think they will change the world. Steve Jobs believed in power to the people, that this technology could empower people to stand up. It was not about the product; it was always about the people. The technology was simply a means to an end.

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Passion drives the best companies

  • The best companies are those where the founder or small group of founders personally suffered, or they couldn't get something or had to overcome something.
  • The weakest companies are those where someone sees a market opportuni...

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Entrepreneurship vs small business owner

There is a huge difference between being an entrepreneur and a small business owner. Not all small business owners are entrepreneurs. Some entrepreneurs own huge businesses, like Richard Branson, who owns 300 companies worth billions of dollars.

A small business owner owns a small b...

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The three levels of every organisation

  1. Every organisation knows what they do.
  2. Some organisations know how they do it.
  3. Very few organisations understand why they do it.

Our ow...

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Leadership is a mindset change

Leadership is a practicable skill. Unfortunately, most MBA programs don't really teach leadership. They call it leadership, but it is actually management.

Leadership is a change in mindset. In leadership, we go through this transition where we are no longer...

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The why of an organisation and individual

  • The organisation. The reason a company exists goes far beyond the product or service and is what keeps the inspiration alive. People can be passionate about the different aspects of business, such as customer service instead of the product i...

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Good Friendships are priceless 🤗

Simon Sinek explains that people want to work for a company that understands why they exist and are passionate about it.

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Invention and innovation

Invention and innovation

  • Invention is the creation of a product or introduction of a process for the first time.
  • Innovation is when someone improves on or makes a significant contribution to an existing product, process or service.

Steve Jobs' iPod is an ...

Self-awareness — The Steve Jobs Approach

Self-awareness — The Steve Jobs Approach

Steve Jobs, the visionary co-founder of Apple Inc., was renowned for his self-awareness. He understood his strengths, weaknesses, and emotional triggers. By recognizing his tendencies, he could maintain composure in high-stress situations and make decisions with clarity. This self-awareness allow...

You gotta fight for your right to party

You gotta fight for your right to party

Leaders are mostly disagreeable, determined to crush the competition, and when you urge them to reevaluate their strategy, that’s what you become. You have to stand your ground. Studies have shown that successful projects are associated with the combativeness of the managers.

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