For example, a cable company that has a monopoly often has the worst customer service and products.
There is no competition, therefore no reason to do better. It's not like customers can go anywhere else.
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In hard times, there are higher stresses because there's less business. This forces us to go back to the basics of what it means to run a business.
Loyal customers will stick with you. When a customer gets a sense that you would sacrifice your interest to t...
Manipulation might benefit you in the short term, but not in the long term.
Mechanisms to get someone to buy:
These methods don't help someone to be loyal. They just add a promis...
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Sometimes it's best to let your customers do the retaining for you. Many companies are building communities around their brands and products, enabling customers to connect and share questions and experiences. For example, a company that sells baby products can create a Facebook page for parents t...
They do get mixed up a lot. But there is a very important distinction.
Marketing is not a battle of products but a battle of perception.
There are no best products. It's all an illusion. What exists are perceptions in the minds of the customer.
The logical way to think is that you'll succeed based on the merits of the product. But it i...
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