Good times lead to laziness - Deepstash
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Good times lead to laziness

Good times lead to laziness

For example, a cable company that has a monopoly often has the worst customer service and products.

There is no competition, therefore no reason to do better. It's not like customers can go anywhere else.

18

196 reads

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Manipulation vs inspiration

Manipulation might benefit you in the short term, but not in the long term.

Mechanisms to get someone to buy:

  • Dropping the price
  • Have a promotion
  • Buy one get one free

These methods don't help someone to be loyal. They just add a promis...

17

123 reads

Hard times

In hard times, there are higher stresses because there's less business. This forces us to go back to the basics of what it means to run a business.

Loyal customers will stick with you. When a customer gets a sense that you would sacrifice your interest to t...

19

167 reads

CURATED FROM

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carson_

Running away from your problems is a race you`ll never win.

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Sometimes it's best to let your customers do the retaining for you. Many companies are building communities around their brands and products, enabling customers to connect and share questions and experiences. For example, a company that sells baby products can create a Facebook page for parents t...

Customer experience vs customer service

Customer experience vs customer service

They do get mixed up a lot. But there is a very important distinction.

  • Customer service is part of the broader customer experience. Customer experience means all of the interactions a customer has with a brand and how they feel about those interactions (the people yo...

The Law of Perception Marketing

Marketing is not a battle of products but a battle of perception.

There are no best products. It's all an illusion. What exists are perceptions in the minds of the customer.

The logical way to think is that you'll succeed based on the merits of the product. But it i...

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