For example, a cable company that has a monopoly often has the worst customer service and products.
There is no competition, therefore no reason to do better. It's not like customers can go anywhere else.
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Sometimes it's best to let your customers do the retaining for you. Many companies are building communities around their brands and products, enabling customers to connect and share questions and experiences. For example, a company that sells baby products can create a Facebook page for parents t...
They do get mixed up a lot. But there is a very important distinction.
Marketing is not a battle of products but a battle of perception.
There are no best products. It's all an illusion. What exists are perceptions in the minds of the customer.
The logical way to think is that you'll succeed based on the merits of the product. But it i...
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