Ideas from books, articles & podcasts.
For example, a cable company that has a monopoly often has the worst customer service and products.
There is no competition, therefore no reason to do better. It's not like customers can go anywhere else.
In hard times, there are higher stresses because there's less business. This forces us to go back to the basics of what it means to run a business.
Loyal customers will stick with you. When a customer gets a sense that you would sacrifice your interest to t...
Manipulation might benefit you in the short term, but not in the long term.
Mechanisms to get someone to buy:
These methods don't help someone to be loyal. They just add a promis...
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Simon Sinek explains that people want to work for a company that understands why they exist and are passionate about it.
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