Learn more about marketingandsales with this collection
The importance of innovation
The power of perseverance
How to think big and take risks
For example, a cable company that has a monopoly often has the worst customer service and products.
There is no competition, therefore no reason to do better. It's not like customers can go anywhere else.
In hard times, there are higher stresses because there's less business. This forces us to go back to the basics of what it means to run a business.
Loyal customers will stick with you. When a customer gets a sense that you would sacrifice your interest to take care of them, they'll give you love and loyalty.
Manipulation might benefit you in the short term, but not in the long term.
Mechanisms to get someone to buy:
These methods don't help someone to be loyal. They just add a promise or threat of punishment.
Inspiration makes someone feel heard and feel like they matter. Good customer service is if you can show someone you care by trying to solve their problem.
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