How to Establish a Purpose For Your Group - Deepstash
Countering The Great Resignation

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Ways to counter the Great Resignation

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Tips for giving effective feedback

Countering The Great Resignation

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How to Establish a Purpose For Your Group

How to Establish a Purpose For Your Group

  • Rank your priorities. What are the primary things that are most important to your group or team?
  • Be clearer than you think you need to be. Ask group members what your vision is.
  • Decide on where you will aim for proficiency and where you will aim for creativity. This means defining the areas where the team and team members need to be proficient in specific skills
  • Embrace catchphrases. Cultures that have a sense of belonging often have a shared vocabulary.
  • Measure what matters. 
  • Focus on bar-setting behaviors.


1.13K reads


A Sense of Belonging

A Sense of Belonging

Neuropsychological studies have shown that we are strongly wired to sense and value belonging.

There are 3 primary ways that members of a group send and receive belonging cues to each other.

  • Energy – Individuals are engaged with the group. They invest ...


2.01K reads

Avoid Brutal Honesty. Aim for Candor

Giving honest feedback is risky because it can easily result in people feeling hurt or demoralized.

By aiming for candor—feedback that is smaller, more targeted, less personal, less judgmental, and equally impactful—it’s easier to maintain a sense of safety and belonging i...


1.14K reads

Team Performance

You might think the success of a team depends on the individual team members’ skills. However, to a great extent it depends on 5 specific factors that can predict with accuracy how well a team will perform:

  1. Everyone in the group talks and listens in equal measure, keep...


1.53K reads

Embrace the Use of Catchphrases

Embrace the Use of Catchphrases

The trick to building effective catchphrases is to keep them simple, action-oriented, and forthright:

"Create fun and a little weirdness" (Zappos), "Talk less, do more" (IDEO), "Work hard, be nice" (KIPP), "Pound the rock" (San Antonio Spurs), "Leave the jersey in a better place" (New Z...


1.06K reads

Name and Rank Your Priorities

In order to move toward a target, you must first have a target. Listing your priorities is the first step.

Most successful groups end up with a small handful of priorities and many end up placing their in-group relationships—how they treat one another—at t...


938 reads

Sharing Vulnerability

Sharing Vulnerability

Being vulnerable does not mean indiscriminately sharing fears and shortcomings. Instead, it means specifically being honest about your concerns about a project. Sharing vulnerability can also mean taking an honest look at how things went.

Sharing our o...


1.31K reads


“The road to success is paved with mistakes well handled.”



2.83K reads

Align Language with Action

Many highly cooperative groups use language to reinforce their interdependence.

For example, navy pilots returning to aircraft carriers do not “land" but are “recovered."  Groups at Pixar do not offer “notes" on early versions of films; they “plus" them by offering solutions to problem...


1.04K reads

Leaders Should Seek Honest Feedback

Leaders should ask their group members for specific feedback in 3 areas:

  • Name one thing that I currently do that you’d like me to continue to do?
  • Is there one thing I don’t currently do frequently enough that you think I should do more often?
  • What ...


1.31K reads

Figure Out Where Your Group Aims for Proficiency and Where It Aims for Creativity

Every group skill can be sorted into one of two basic types: skills of proficiency and skills of creativity.

  • Skills of proficiency are about doing a task the same way, every single time. They are about delivering machine-like reliability, and they tend to apply in doma...


913 reads


“We are all paid to solve problems. Make sure to pick fun people to solve problems with.”



2.39K reads




Media buyer

The Culture Code analyses the mechanism behind a successful team and what makes people genuinely engage in organizational goals.

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