Identify your target audience's problems
Building a profitable business is about understanding the problems and desires of your target audience and being able to bridge the gap to help them get to where they want to be. To solve their problems, you will first need to be aware of the problems that they are facing.
With the internet at our fingertips, we can easily search for keywords on Google to find out what pain points our potential customers are facing. Facebook groups and Quora are great platforms to discover the questions that people are asking. They are also ideal places for market research.
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