Know your audience

Presenting information is never about the presenter--it's always about the audience.

Get to know who they are, in order to use their common knowledge and experience: What's most important to them? What motivates them? What's their background? How do they prefer to commu...

Who they are, what they want, what motivates them. Only then can you tailor your messages appropriately. 

You also need to be prepared for the fact that your audience is changing and evolving. Don’t assume that the communication strategies that worked well two years ago will still ha...

Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.  

Once you have your buyer persona outlined, dig a little deeper by ...