Amazing stories

But reimagination is not so simple if you already have a highly successful business model. We become prisoners of the mental models that underpin our past success. In fact, Martin Reeves found in dealing with businesses that you can’t really stretch your strategy unless y...

The right stories make people act. Stories encourage a mental stimulation that burns an idea into the mind. For example, a flight simulator is more effective than flashcards in training a pilot.

Good stories are collected and discovered rather than produce...

Personal narratives, testimonials and impact stories are incredibly powerful. 

Your stories should be related to the issue or concept you are discussing. They should be an analogy or metaphor that explains your topic in ordinary terms and in vivid detail.