Talk In Term Of People's Interests

It means finding common ground with the person you're talking to and showing that you understand their point of view. When you talk about things that the other person is interested in, they're more likely to be engaged in the conversation and to feel like you're on their side.

If the people you know had to describe you and your deal, what would they say? What do you want them to say?

Clarifying people’s impressions of you doesn’t mean being fake, it actually means being yourself —being the person you want to think of yourself as. 

While the two verbs are totally synonyms, their use has quite a different impact on people. Therefore, when you invite someone 'to talk', studies have shown that you are more prone to meet resistance than when you just propose them 'to speak'.

The first verb, it seems, is ...