- Avoid arguments.
- Show respect for the other person’s opinions.
- If you are wrong, admit it quickly.
- To win someone to your cause, first convince him that you are his sincere friend.
- Let the other people talk themselves out and try to see things from the other person’s point of view.
- Let the other person feel that the idea is his or hers.
- Dramatize your ideas. The truth has to be made vivid, interesting, dramatic.
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