Copywriting Tips (4)
- Organize information into lists. Reading endless paragraphs is hard.
- Don’t oversell the problem. State how it is.
- Don’t oversell the solution with a big song and dance. Just say what it is.
- Give your customers the vocabulary to talk about the new problem.
- Remind the customer what will happen “if they don’t” solve this problem. X will happen, or Y will stay the same.
- Sell the benefits, not the features. No one cares about the features; they only care what it will do for them.
- Remove the fear of “buyer’s remorse”. Offer a refund or guarantee.
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