Learn more about strategy with this collection
Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
The goal of the email is not to sell your product or your idea; generally people don’t care what you’re pitching. The goal is to get them to click, or to get them on the phone. Emails should be composed with this goal in mind
NICK RAUSHENBUSH
11
62 reads
MORE IDEAS ON THIS
Content of the email
Keep it personal, short, and non-promotional. The subject line “{first name} — quick question” generally yields a 70%+ Open Rate after 3 touches (3 emails).
Email content should be extremely brief: 2–3 sentences. Avoid formal language and business buzzwords.
Personally, I find that ta...
12
67 reads
Content Creation
- Brainstorm topics that would be useful or interesting to your users
- Think of how that content intersects with your product
- Write down the search terms that your users would search to find this info
- Use Google's Keyword Planner
- Cross-reference with Google Trend...
11
54 reads
A startup is a company designed to grow fast…The only essential thing is growth. Everything else we associate with startups follows from growth.
PAUL GRAHAM
11
187 reads
Cold Email Outreach
The key to good “Cold Email Outreach” is not to come across as SPAM. Instead of trying to push a product or send a marketing message, keep the emails short and ask for help. Also, make sure you’re emailing the right person.
- Scrape lists of companies off the web
- Create a list o...
14
82 reads
Partnerships, Affiliate Marketing, and Marketplaces
Start by asking yourself a few questions:
- What products/companies exist in your space that have similar client bases, but are non-competitive?
- Is there a group of professionals (i.e. marketers, developers, designers, data analysts) that would find your ...
12
54 reads
Affiliate Marketing
- Set up an incentive program for selling each other's product
- Find a deal that makes sense for both parties
- One time payout: A lump sum of money is paid to the affiliate per conversion
- Recurring: If you have a subscription plan with your client, you pass a percentage o...
12
44 reads
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Don’t talk about your solution
The main focus is to find out what problems the Customer faces, not when you sell your solution or product. You want to get objective answers and won’t get if you’re trying to sell a solution or product.
Usually, customers don’t know what they need, but they can’t hide wha...
The easy way to create filters
If you have recurring emails that annoy you or you simply want an organized inbox without doing it manually you can filter them automatically:
- Open an email that fits in that particular category you want it sorted
- From the
Good Team Habits
One of the best things that you can do, to limit the amount of email you need to process, is to encourage people to send you less.
If certain team members regularly send you long, drawn-out emails, let them know. Tell them gently but firmly that because of the demand on your time, you'd app...
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