The goal of the email is not to sell your product or your idea; generally people don’t care what you’re pitching. The goal is to get them to click, or to get them on the phone. Emails should be composed with this goal in mind

<ul><li>Brainstorm topics that would be useful or interesting to your users</li><li>Think of how that content intersects with your product</li><li>Write down the search terms that your users would search to find this info</li><li>Use Google's Keyword Planner</li><li>Cross-reference with Google Trends to find new terms that are gaining popularity</li><li>Create a content plan of articles on helpful topics using the best keywords</li><li>When you write, don't be too promotional about your product.</li></ul>

Content Creation

Start by asking yourself a few questions:<ul><li>What products/companies exist in your space that have similar client bases, but are non-competitive?</li><li>Is there a group of professionals (i.e. marketers, developers, designers, data analysts) that would find your product particularly useful and advocate for your product?</li><li>Are their agencies or other resellers of products and services that have clients who would benefit from your product?</li><li>What can you offer as a partner? Would your product drive more engagement for them? Is your client base valuable? Can you offer commissions on sales? </li></ul>

Partnerships, Affiliate Marketing, and Marketplaces

A startup is a company designed to grow fast…The only essential thing is growth. Everything else we associate with startups follows from growth.

<ul><li>Set up an incentive program for selling each other's product</li><li>Find a deal that makes sense for both parties</li><li>One time payout: A lump sum of money is paid to the affiliate per conversion</li><li>Recurring: If you have a subscription plan with your client, you pass a percentage of the monthly or annual subscription along to affiliate for a period of time</li><li>Initial payout and recurring: A combination of the two aforementioned.</li></ul>

Affiliate Marketing

Keep it personal, short, and non-promotional. The subject line “{first name} — quick question” generally yields a 70%+ Open Rate after 3 touches (3 emails).Email content should be extremely brief: 2–3 sentences. Avoid formal language and business buzzwords.Personally, I find that taking the “product research” or “feedback” angle works pretty well. Gets people on the phone or clicking the link, and honestly, you should be just as happy getting feedback as getting the sale.Regardless of your strategy, AB test your messaging to see what happens to your Response Rate and CTR

Content of the email

The key to good “Cold Email Outreach” is not to come across as SPAM. Instead of trying to push a product or send a marketing message, keep the emails short and ask for help. Also, make sure you’re emailing the right person.<ol><li>Scrape lists of companies off the web </li><li>Create a list of all possible “title targets” </li><li>Provide the list of companies and title targets to a Virtual Assistant</li><li>Give the VA an email finder tool like <a href="http://sellhack.com/">SellHack</a> or <a href="https://www.toofr.com/">Toofr</a> so they can get you further details.Email Name etc</li><li>Clean the data with a tool like <a href="https://kickbox.io/">Kickbox</a> to eliminate any bad emails</li><li>Create sequenced email marketing campaigns</li></ol>

Cold Email Outreach

The process for gaining your first few clients isn’t so intuitive when you have a product that is less than a week old, and a bank account that’s at least several zeros lower than that of…

NICK RAUSHENBUSH

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